Designed and supported by Accredited Practising Dietitians.
Start your free weekCancel within 7 days and you won't be charged. $19.95/week for 12 weeks, then billing stops.
You already know what to eat. First13 is about why that isn't enough, and what to do about it.
Not a meal plan. Not a diet. You stay in charge of your choices. We give you the knowledge and the structure to make better ones.
Mindset, nutrition, lifestyle, and exercise. Designed to fit the life you already live, not replace it.
Every module is built by Accredited Practising Dietitians, Australia's highest-credentialled nutrition professionals. Every claim is evidence-based.
Structured enough to work. Patient enough to fit your life.
First13 runs across 13 weeks, with new content released each week. But life doesn't always run on schedule, and neither does change.
You have 12 months from signup to work through the program at your own pace. Miss a week. Pause for a holiday. Come back in July if June got away from you. The program will be waiting, and it will still make sense.
Free for the first week. $19.95 per week for the next 12 weeks. After the 12th payment, billing ends automatically. Your access continues for 12 months.
Secure checkout via Stripe. AUD. Apple Pay and Google Pay supported. Your card is captured to start the trial. We won't charge you anything in the first 7 days.
Three free downloads. The Bowl Method, the science behind First13, and a sample module from inside the program. No sign-up required.
A dietitian-approved method for building balanced meals. No counting, no stress. Something you can use tonight.
Download free guidePeer-reviewed research on why mindset and lifestyle change matter more than any meal plan. See it for yourself.
Read the researchExperience a full First13 module. See how we approach the environment around food, and why it's not your fault.
Try a module freeYou sign up and get full access immediately. We capture your card so the program can start, but no money is charged for the first 7 days. Cancel any time inside that week and you won't be charged a cent. We send you a reminder email a day or two before the first payment so you're never surprised.
Week 1 is free. From week 2, $19.95 per week for 12 weeks ($239.40 total). After the 12th payment, billing ends automatically. You keep access to the program for 12 months from the day you joined.
No. There are exactly 12 weekly payments. After the 12th, billing ends automatically. We won't quietly keep charging you. We hate that as much as you do.
Yes, any time, in one click from inside your member area. No phone call, no chat agent, no retention questions. If you cancel during the first 7 days, you're never charged. Cancel later and the remaining payments stop from that point on.
Your access ends, cleanly. No auto-renewal. We send you a friendly completion email with what you'd want to keep on hand. If you'd like to come back later, you're welcome any time.
No, deliberately. A meal plan tells you what to eat. First13 teaches you how to decide. We focus on building your understanding so you can make confident choices that fit your life, not prescribing a one-size-fits-all approach.
APD stands for Accredited Practising Dietitian. APDs are the highest-credentialled nutrition professionals in Australia. They're university-qualified, regulated by Dietitians Australia, and eligible to provide Medicare-funded services. Every module of First13 was built by APDs and every claim is evidence-based.
Yes. Payments are processed by Stripe. Your card details never touch our servers. Stripe is the same payment processor used by Shopify, Atlassian, Canva, and most Australian businesses you've ever paid online. Apple Pay and Google Pay are supported on mobile.