How we choose our partners

We use the most stringent of criteria to select our product and service partners. In order to promote on our platform, partners must:

  • Target one or more of the intention-behaviour fillers we’ve identified.
  • Offer solutions that are actionable, science based and sustainably priced. These solutions will lead to permanent shifts in mindset so that consumers will accept and enjoy healthy eating for life.
  • Have offerings where the science stacks up. Food choice influences must be approved by our panel of experts.
  • Ensure all nutrition content is written by people qualified in nutrition/dietetics and reviewed by before publishing.

Where required, we will investigate the claims and recommendations of our partners as part of our creation of educational material.

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